Core teamCo-founder & COO
Sergei Normanskii
Sergei Normanskii leads the operational side of Holy Chic, helping turn the studio’s plans into reliable day-to-day execution.
The People Behind Holy Chic
Holy Chic is a flower studio in Makati, Metro Manila, creating Russian-style floral design and delivering bouquets across Metro Manila. Here are the founders and the technology partner who stand behind the studio, and the friends and collaborators connected to it through real projects.
Founders, leadership & technology
Core Team
Core team
Core teamCo-founder & CEO
Zegna Davidoff
Zegna Davidoff leads the business and brand direction of Holy Chic, shaping how the studio grows and presents its point of view.
Core team
Co-founder & Lead Florist
Inessa Bertta
Inessa Bertta leads floral craft and creative execution, shaping the compositions and artistic language created by the studio.
Independent Technology Partner
Fractional CTO & Digital Growth Advisor
Ruslan Makaev
Ruslan works independently as a Fractional CTO and digital growth advisor, connecting technology, SEO, and business strategy. For Holy Chic, he designed and built the website and continues to support its technical direction, search growth, analytics, and automation.
Based in Manila, Ruslan helps small and medium businesses scale by aligning technology, advanced SEO, and business strategy. His background as a senior engineer and technical lead now informs his work as a strategic technology partner for growing brands.
For Holy Chic, his work spans the complete website, commerce experience, search architecture, analytics, automation, and ongoing advice on how technology and digital growth can support the brand.
Website & commerce
End-to-end design and development of the Holy Chic website and its customer journeys.
Technology & automation
Technical architecture, AI-assisted workflows, analytics, and reliable digital execution.
SEO, advice & growth
Search strategy, content systems, brand-growth advice, and improvements tied to business goals.
Extended creative circle
Friends & collaborators
Holy Chic’s wider circle includes models, photographers, wellness creatives, small-business creatives, and people who have joined particular projects. Each card names its specific connection; inclusion here does not mean employment or imply that every person is a formal business partner.
Actress & Model
Max Collins
Celebrity flower collaboration
Actress and model Max Collins loves Holy Chic flowers, featuring the studio’s bouquets in her photos, videos, and creative content.
Model · Fashion Creative
Lisa Manila
Creative circle
A Manila-based model and creative connected with Lyssai Limited and the wider Holy Chic creative circle.
Photographer · Model · Nail Creative
Regina
Creative circle
A photographer and model whose creative work also includes RG Photographer Manila and Nail Ritual by RG.
Model · Yoga & Wellness
Masha
Creative circle
A model and member of Manila’s yoga and wellness community, connected with Ginhawa Yoga Studio.
